I have friends. You wouldn’t know it from the few snide comments on the site. But for one or two, my ‘friends’ have nothing whatsoever to do with it. I guess they’re too entrenched in their lives, or bummed out, or tired of me trying to be some sort of oracle about the environment. They might even think I’m flat-out stupid for even trying to make a difference in how people live their lives.
I have relatives. You wouldn’t know it from this site. None of them take the content here seriously because if they did they might feel driven to change how they live. They might feel a need to stop doing resource-intensive activities they really enjoy, like riding motorcycles or auto cross racing. Or leaving all the lights in their house on. Of course, they can’t take me or this site seriously. They would have to change.
I have business and professional associates. You wouldn’t know it from this page because they’re all consumed with running their businesses and paying their employees and bills. There’s no profit—and no time to waste—in exploring what they could do to reduce their carbon footprint. So they too ignore this page, even while hiring me to advance their businesses through web development and marketing communications.
I have unknown visitors from the Internet. You wouldn’t know it from this page. They’re mostly too rushed to linger long enough to savor the acrid sentiments of one writer who knows what the real source of the world’s environment problems is.
The real source? It’s you, unique visitor of the moment. I’m not too broke, rushed, bummed out, arrogant or smart to spend time and energy trying to reach you.


